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With Generation Z, a new dominant age group is coming to the fore: GenZ comprises around 2 billion young people worldwide who are now between 12 and 27 years old - and represent around a quarter of the world's population! This makes Generation Z the largest age cohort ever to appear on the planet - surpassing even the much-cited “baby boomers”.
However, the majority of GenZ does not live in the West, but mainly in Africa and Asia. The weight and influence of the new “young generation” will therefore be particularly noticeable there in the future.
It is already clear today that GenZ has the potential to massively change traditional behavior and thinking in all areas of life - not least due to their understanding as “digital natives”. At the same time, GenZ will have a decisive influence on many consumer decisions - often with very high moral standards. As a result, significant upheavals and trend breaks are emerging in many areas of the economy, society and the financial system.
The FERI Institute has already examined the disruptive power of this generation and its potential influence on the future in detail. Read more in the German analysis „Generation Z: Potentiale der jungen Generation für globale Disruption“ in the download area on this page.
T +49 (0) 6172 916-3631
Rathausplatz 8 - 10
D-61348 Bad Homburg